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Work / SIGFRUIT
E-commerceOnline store2026

A coconut you design yourself — ordered online.

SIGFRUIT sells premium custom-branded coconuts for birthdays, weddings, anniversaries and corporate events. Every order is personal, so the store had to let customers design theirs on screen — and pay for it in Jamaica.

Client
SIGFRUIT
Engagement
Web Engineering
Stack
WooCommerce · WiPay
sigfruits.com
SIGFRUIT custom coconuts website homepage
The challenge

Every order is one of a kind.

A SIGFRUIT coconut can carry a logo, a name or message, a colour theme, a packaging style and extras. A standard product page can’t capture that, and a back-and-forth over WhatsApp doesn’t scale.

Payments added a second constraint. Shopify Payments isn’t available in Jamaica, and using an outside gateway on Shopify adds a transaction surcharge on top — a cost that grows with every order.

The approach

Let customers see it before they buy it.

We built the store around the customizer, not the other way round.

  • Live-preview customizer — logo upload, message, theme and packaging, previewed as the customer chooses.
  • WiPay checkout in JMD — local card and bank payments, priced in Jamaican dollars.
  • Parish-based shipping — delivery zones that match how the island actually works.
  • WhatsApp click-to-chat — for the customers who still want to talk it through.
  • Owner-run admin — orders managed day to day by a non-technical owner.
Technical decisions

WooCommerce over Shopify, on purpose.

WooCommerce avoided the surcharge and paired with a more capable live-preview customizer than the Shopify options. The trade-off — more maintenance — was the right one for a business whose margin depends on custom work.

Selling something that’s made to order?

Tell us how your customers buy. We’ll design the store around it.